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7 Creative Uses Of Instagram Highlights In Social Media Marketing



Instagram is one of the most popular social networks which is being tapped by social marketers for promoting products. They have devised various creative uses of Instagram highlights and other features for brand promotions. Business owners looking to hire WordPress developers or other professionals must know about using social media for their benefit. The large user base and wide reach of these networks across all society segments make them an ideal marketing platform. The majority of Instagram users belong to the younger age groups who are active on other social channels as well. They have the potential to make content go viral quickly. Let’s see how Instagram highlights can be used for social media marketing.

1. Showcase The Product Collection

One of the best ways to use story highlights is to showcase a new product collection. Brands can create a story about a new item and highlight it on their feed. Users will tap it to see images or short clips of the new offering. Earlier a story used to disappear after 24 hours but now they get saved as archives after the time limit. Story highlights, however, are available under the user’s bio in the form of circular icons. Businesses can create different stories for their range of products and name them accordingly.

2. Communicate News About The Brand

The visual nature of Instagram with minimal text content does not limit its marketing capabilities. Story highlights can be used to communicate the latest news about a brand. The tactic can come handy not only for new product launches but also for other things. You can use it to announce a new celebrity endorser or the latest happening in the industry. The content can be enhanced with Instagram stickers by using them to add date and location with a news item. Including a clickable hashtag sticker of the brand which will direct users to the hashtag’s feed will also be helpful.

3. Use Highlights For Answering FAQs

Another innovative use of the feature for marketing a product is to use it for answering Frequently Asked Questions (FAQs). Most companies provide FAQs on their websites but users may have additional questions about their products. Brands can choose the most frequent queries from their email and messaging app inboxes. They can provide replies to these questions in a story highlight on the photo-sharing application. Businesses with a wide range of offerings can create different FAQ highlights for their products. This is an easy way to provide answers to users and reducing the workload on the customer care department.

4. Include Industry-related Tips Or Hacks

One of the most creative uses of Instagram highlights is to provide tips through the feature. Companies can use their account to highlight useful suggestions about their industry and not just the products. They can include easy hacks to common problems or do-it-yourself tips which will be found helpful by visitors. You can insert pictures as well as small clips for demonstrating the hacks. It is an effective strategy as people are attracted by easy solutions to day to day problems. This will also create a dependable image of the brand.   

5. Mention Your Business Partners

Businesses can use not only their own account but also other Instagram users’ profiles to promote their products. They can ask their business partners or other associates to post highlights on their accounts. This will open the way for getting featured on the partners’ accounts in return. You can choose to give shoutouts to other brands so that they can return the favor. This helps to strengthen the relationship with your associates as well as increases your brand’s visibility on the platform.

6. Add A Poll To Boost Engagement

Another Instagram feature can be combined with highlights to devise a new marketing strategy. People use the polls feature to ask questions to their followers in a story. Brands are already using it to drive engagement. Simple queries like whether users have seen a new product or do they like it are posted to get vital feedback. These polls can be collected in a highlight to optimize their use. Companies can also use the feature for A/B testing. They can post-split images with two choices for a new ad campaign or product packaging. A poll sticker can be added to the picture with relevant text options. This will help in knowing which is the better option.

7. Provide A Preview Of The Company Blog

The photo-sharing app can be used to drive more traffic to the company website. You can provide a preview of a blog post along with the link in the highlight. Interested users who want to read the whole content will visit the interface to do so. If they find the article interesting, they will return to the website in future hoping to discover more such content.


The social network is a good platform to connect with the target audience and increase their engagement. These are just a few innovative uses of Instagram highlights and business owners can find more ways to leverage the feature for promoting their brand.  

Author Bio

Jacob Graves is a Sr. WordPress Developer at HireWPGeeks Ltd, a company that provides wordpress website development in a convenient manner. He is a passionate writer and loves to share WordPress and SEO related tutorials.


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Hyundai Ioniq 5: This is how much the special electric car costs in Germany



It was officially presented in February 2021, and the Ioniq 5 from Hyundai can now also be pre-ordered in Germany. It’s a special electric car that can charge other electric cars. The manufacturer has even thought of a solar roof – and it’s affordable.

Hyundai Ioniq 5 from 41,900 euros in Germany

When the Ioniq 5 from Hyundai was presented, the South Korean manufacturer had a few surprises in store. The e-car can be transformed into a charging station, so to speak, and thus supply other electric cars with electricity. The best equipment comes with a solar roof. According to the manufacturer, the electricity generated in this way should provide an additional range of up to 2,000 kilometers per year.

The guesswork about the possible price of the special electric car is now over. A configurator has appeared on the Hyundai website that reveals the final secrets. Accordingly, the electric car will be available in Germany for 41,900 euros. In this case, there is an electric motor with an output of 125 kW (170 hp). Consumption according to the WLTP standard is 16.3-kilowatt hours per 100 kilometers. The specified range is 400 kilometers with a 58 kWh battery and rear-wheel drive.

A better-equipped variant offers a range of up to 470 kilometers. Here, according to WLTP, consumption of 17.1-kilowatt-hours per 100 km can be assumed. The datasheet states 160 kW (217 hp) of power and the battery has a capacity of 72.6-kilowatt hours. In this case, Hyundai would like to have 45,100 euros. Alternatively, the Ioniq 5 is also available with a dual-engine and 225 kW (305 hp) for 48,900 euros. The Ioniq 5 will then be delivered “in summer”.

Hyundai Ioniq 5 with “high-speed charging”

Hyundai advertises with its electric car, among other things, with a “high-speed charging”. Assuming a corresponding charging point, the battery can be charged from 10 to 80 percent in 18 minutes. Even five minutes of charging time should be enough to offer a range of 100 km.

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Galaxy S21 FE: Samsung disappoints with the battery



With the Galaxy S21 FE, an interesting Samsung mobile phone awaits us, with many elements of the Galaxy S21 to be found. As it turns out, there is a bit of a disappointment with the battery. Unlike its predecessor, this will not be based on the Plus version. Nevertheless, the Galaxy S21 FE should be a very decent cell phone.

Samsung Galaxy S21 FE: Battery with 4,500 mAh

Little by little, more and more details about the Fan Edition of the Galaxy S21 from Samsung are coming to light. As SamMobile would like to know now, the battery of the Galaxy S21 FE will have a capacity of 4,500 mAh. In direct comparison with the predecessor, it was not enough for a stronger battery. In contrast to the Galaxy S20 FE, the Plus version of the Galaxy S21 was not based on.

Nevertheless, the Fan Edition of the Galaxy S21 is sure to find a lot of fans. According to previous reports, the phone will be equipped with an AMOLED display with a diagonal of 6.4 inches. A resolution of Full HD + can be assumed. The fingerprint sensor for identifying the user will be located in the display.

The processor is still unclear. It remains to be seen whether Samsung will opt for the Snapdragon 888 or the in-house development Exynos 2100. The internal capacity can be assumed to be 128 or 256 GB, depending on the model.

Samsung Galaxy S21 FE from August 2021

The other highlights of the mobile phone include video recording with 4K resolution and protection class IP68. Even if the battery does not have the largest capacity, it can probably be charged with up to 25 watts using a cable.

While Samsung took its time with the predecessor last year until October, the Galaxy S21 FE is expected to be released in August 2021. There is still no information about the possible price. The predecessor started at 599.99 euros but is now much cheaper to get.

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iMac Pro 2021: What If Jony Ive Never Left Apple?



An era ended two years ago and Apple’s longtime product designer Jonathan “Jony” ‘s finally turned his back on the iPhone manufacturer. Malicious tongues claim: This is what you can see in Apple’s latest products. But what if he had never left Apple, what would the upcoming iMac Pro 2021 look like? The answer to that looks amazingly good.

Apple still owes us a new iMac Pro, most recently we were only presented with the brightly colored 24-inch model with the fast M1 chip. The Pro version, on the other hand, is likely to be added in the next few months. The design should not change compared to the iMac 2021.

But is the shape successful? Quite a few find the new iMac anything but appealing. There is still more, right? How would Jony Ive, Apple’s long-time product designer and close friend of Steve Jobs, who died far too early have acted, what would his iMac Pro look like today?

iMac Pro 2021: Apple’s quote from Dieter Rams and Jony Ive?

The French graphic artist Virgile Arlaud from Nice gives us a possible and, above all, really good-looking answer. His “iMac Pro M1” literally soaks up the design DNA of a Jony Ive with the virtual drawing pen. The basic shape is still based on the 2012 model. Why make something perfect worse for better or for worse? Instead, the convex basic shape remains unchanged.

On the other hand, the changes to the base are visible It is more delicate, a filigree steel frame supports the computer sculpture. Arlaud also confirmed its clear inspiration for his iMac Pro quoted deliberately at this point by ee he famous speakers LE 1 of Dieter Rams. That fits, after all, Rams are proven to be one of Jony Ive’s great role models. Apple’s products from the last 20 years would not have been possible without the work of the Wiesbaden-based company.

Look at a detail

Interesting for technicians: power is available via a detachable USB-C or Thunderbolt cable . Perhaps not as clever as the new, magnetic power connection on the existing iMac 2021, but more universal, more sustainable. Can be exchanged faster. Dieter Rams would like something like that, after all, for him, good design has to be durable and environmentally friendly.

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