With the Xperia 1 III, Xperia 5 III, and Xperia 10 III, Sony has introduced three new smartphones but has not yet revealed the prices. In Russia, however, prices have now appeared, so that you can find out in which area we are operating.
Sony Xperia 1 III and Xperia 5 III remain very unaffordable
Although the sales figures for Sony smartphones are not high, the Japanese group is staying true to itself and will at least not reduce the prices of the new generation of smartphones to make them more attractive compared to the competition. While no prices have yet been revealed for Germany, Sony is not so closed in Russia. There, the Xperia 1 III with 12 GB of RAM and 256 GB of internal storage will cost the equivalent of 1,093 euros. Sony wants to charge the equivalent of 929 euros for the Xperia 5 III with 8 GB of RAM and 256 GB of internal storage.
One can therefore assume that the price of the Sony Xperia 1 III will not change and that it will remain at 1,199 euros, as was the case with the predecessor. The Xperia 5 III will only appear in Germany with 128 GB of internal storage. So we cannot yet draw an exact relationship. The predecessor cost 899 euros. If the price of the Xperia 1 does not change, then the price of the new Xperia 5 should probably stay the same.
Can Sony keep up with the competition?
We find the Xperia 5 III in particular very interesting. Sony has put many of the camera features of the Xperia 1 III in the smaller model this time. But it just doesn’t reveal to us why you can still do without a wireless charging function with a modern high-end smartphone like the Xperia 5 III in this price range. That simply does not work. Every top cell phone offers this function. It’s just part of it. The market launch in Germany is specified for early summer. We’re curious to see when the cell phones will appear.